Marketing Plan

Marketing and advertising plan

Advertising      :    Adverts will be published in all Trade Magazines six months prior to the show to generate awareness about the event amongst the prospect audience.

Direct Mail       :    Over 30,000 Invitations & Pre-show materials will be distributed to industry professional.

Badge Mail      :    Over 8,000 personalized badges giving free entry to the show will be couriered to all the 2015 Pre Registered Visitors and Visitors of the show from previous years.

Public Relations   :  Pre & Post Coverage Articles will be published in all the Trade Magazines to generate maximum publicity and awareness about the event.

Online Promotion :   Social Media Campaign on Facebook, twitter & linkedin designed to generate leads will be activated for the Event’s online Media Presence.

Email Marketing   : E-news delivered to nearly 30,000 qualified contacts from our database through Emailer, Newsletter, Pre-registration reminders and Events Update and Seminars enrolments.

Direct Tele Calling   :  Personal Tele calling will be done to the Industry Database, High End Clients, VIPs and Key Decision Makers, Top Salons, Spa & Skin Clinic to bring them to the Event.

SMS campaign :            Regular SMS will be sent to 50,000 mobile no. of the professional trade visitors to attract maximum footfall.

Outdoor Marketing   :    Event Hoardings & Banners will be placed all over Exhibition cities at prominent location.

Electronic Media       :    News Channels and Radio will be partnered with for event promotions.

The show website  will be promoted online.


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